Title: Marketing Director
Reports to: Board of Directors
Direct Reports: Marketing Committee
Term: Up to three (3) years

Role Summary

The Marketing Director leads COGGS’ marketing and communications efforts, strengthening brand identity, increasing public awareness, and fostering a strong sense of community around Duluth’s trail network and COGGS’ mission.

Key Responsibilities

• Develop and maintain a clear, consistent COGGS brand across all platforms

• Increase awareness of COGGS programs, events, trail projects, fundraising efforts, and organizational successes

• Communicate regularly with members, volunteers, partners, and the broader community

• Build engagement and a sense of community among trail users and supporters

• Promote club events and initiatives to drive participation and volunteer involvement

• Identify and propose strategic partnerships within the community

• Expand outreach to trail users and residents not currently involved with COGGS

Recurring Duties

• Attend and participate in COGGS Board meetings

• Collaborate with fellow Board members and committees to support organizational goals

• Oversee updates to the COGGS website and digital communication channels

• Ensure the monthly member newsletter is produced and distributed

Desired Qualifications

• Previous experience volunteering with COGGS, including committee or trail work (preferred)

• Experience with digital and traditional marketing

• Familiarity with web and communication tools such as Squarespace, Google Workspace, and Neon One

• Strong written and verbal communication skills

• Comfort with public speaking and community engagement

• Sense of humor, patience, and a collaborative mindset

To Apply

Please compete the application found here, and email a brief statement of interest to secretary@coggs.com