"Our accountants said we need to discount and sell our 2016 inventory to make room for the new 2017 gear. Our loss is your gain. 50% off all remaining 2016 COGGS gear. We worked out a special financing arrangement with local banks to qualify you with a payment you can afford.* That's how easy it is to support your local bike club. The best gear will go first, so hurry. Go... Go now!"
Use your credit card with promo code '2016sale' during checkout to receive 50% off all gear from 2016.
*we did not actually work with banks to provide financing; we are not selling cars.